This website contains endorsements for products and services, which means when you click on a link that we recommend, we may receive a commission. Not every link is an affiliate link, but some are. Deadlift Potential is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

We, Eric Radcliffe and Lucas Maki, personally stand behind every product that we recommend on this site. We will never, under any circumstance, recommend a product or service that we have not personally used. We will never recommend a product or service that has not delivered good results. We frequently refer family and friends to our website and would never intentionally deceive them and neither will we deceive you.